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Unedited transcript
[00:00:00] Hello. And welcome back to the channel today. I’m going to show you step-by-step how to start a successful tech blog. So be sure to like subscribe, ring the bell, this video, or any other video on the channel helps you out. So basically, what we’re going to cover today is we’re going to go. One is a tech blog.
[00:00:15] Step-by-step with a few examples, how do you pick a niche and doing something significant when you first get started, which is called niching down. So I’ll spend some time talking about that. And then I’m actually going to walk you through the steps of setting up your WordPress website with the first one.
[00:00:29] And the description. So what you will need to have a type of blog, and I’ll go into this in more detail, is you’re going to need a domain name, and you’re going to need web hosting. So when you click the first link in the description, you’ll be able to set all of that up. In fact, when you click that first link, you’ll be able to get your domain name for free for the first year.
[00:00:46] But there’ll be a part in this video where I show you how to set everything up step by step. That takes less than 10 minutes, but you absolutely need to do it. So after that, we are going to install WordPress, install a WordPress theme. I’ll talk more about what that means and some important changes that you absolutely have to make.
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[00:01:03] When you first set up your website, if you don’t make these changes, you will run into some trouble. So make sure you watch until this point to learn what to do to not run into some trouble. After that, we’re going to talk about writing and how to start writing. Okay. Different ways to monetize your site and why it’s important to share on social media in the beginning also why you need to do more writing and then be sure to click that first link as I alluded to a little bit earlier so that we can get started.
[00:01:27] So let’s go ahead and just back up just a little bit and talk about what is—a technology blog. You’re basically going just to create content where you solve people’s problems for the tech space. For example, people may want to know the best 10 headphones for listening to music, and you’re simply going to create that type of content.
[00:01:48] Now, it’s important when you create a tech blog, and I’m just going to show you an example here. It’s important that when you create a tech blog at the very beginning, you’re going to want to niche down, and niching down is simply just taking a subject. Or a subsection of the market. For example, if we look at this website here, they have a bunch of different niches, the verge, it’s a big website.
[00:02:07] And so they can afford to have a bunch of niches, a bunch of different niches. For example, we look at this: they have the cell phone niche in tech. They also have video games. They’ve got computers. If you’re just getting started, you need to pick one of these verticals. For example, let’s say video games, and you need to focus on computers initially.
[00:02:26] The reason being. It’s because tech is incredibly competitive. And if you’re not focusing on a niche and niching down, now I’ll show you how to do that. And just the second, you are going to struggle to find success. So the first thing that you absolutely want to do, if we go back over here, is to pick a niche, and your niche for this example could be video games.
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[00:02:45] It could be computers. It can be programming. It can be anything as long as you pick a niche and then niche down. For example, if we’re talking about programming, maybe you only want to talk about no JS, or maybe you only want to talk about. Microphones, which I’m speaking to right now, are essential to pick a niche and then a niche dump. For example, you could do best microphones for podcasting or YouTube, or just walking down the street and so on.
[00:03:10] And two essential things that you need to pick a niche and then niche dump, just to illustrate this a little bit better. I’m going to show you how competitive it can be. The tool that I use called, it’s basically a tool that I use to help me find different keywords. When I search, when I click, when I signed in here, I am simply going to type in technology, and you’re going to see it’s incredibly competitive.
[00:03:32] However, we can find different ways around it. So if I just type in technology, All right. So we type in technology and that 95 there that’s how difficult it would be to compete for keywords in the technology space. Now that it is on a scale from zero to 195, it will be tough for a brand new website to get any traction whatsoever.
[00:03:54] So what we could do instead of just talking about technology, let’s just type in video games. Video games are part of the tech niche, but that’s going to be incredibly competitive, as you can see, not as competitive as something like technology. Now within video games, you could talk about X-Box, but that’s also going to be competitive.
[00:04:12] And so I’m talking about Xbox, maybe when we talk about the division, it is a video game that came out a few years ago. So I’m going to type in division two, and you’re going to see it’s even easier. But then, when I click on matching terms, you’re going to see there are opportunities within the division to create content.
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[00:04:29] As you can see. People are creating content, and there’s opportunity. So just looking at this from a visual standpoint, if it’s green, it means it’s relatively easy to rank and compete. The darker the color, the more difficult it’s going to be yellow means it’s tough. And orange or red is going to be impossible. Still, as you can see, there’s much more opportunity when we look at the division, which is a niche-down version of the technology space, where you can start gaining some opportunity. You can do this with any technology-based.
[00:04:59] Thing. So that is what niching down is and why it’s important from a visual standpoint. So the next step is actually to install your platform and get a domain name. So what we’re going to do, and we need to do, is get web hosting. Now, web hosting is a block of space called the server that we’re actually renting from a web hosting company.
[00:05:20] When you click that first link, it’s going to take you over to the blue host, which is the web hosting company that I prefer. And when you sign up with blue hosts, they’re going to give you a free domain for the first year. So go ahead and click the first link right now. When you click that link, you’ll be taken to this website, where you’ll go ahead and click get started.
[00:05:36] I recommend clicking the first one on the far left, the basic plan. If you’re just getting started with a website, as you can see, there are several options, but click that click select, and then move on here. You’re going to create a domain name. If you have one in mind, you’re going to type it in here.
[00:05:49] Like you see that I do. What I recommend is to try and find a domain name. It’s going to be related to your niche. Now, what I do is type in a domain name that I know is already taken. When it’s taken, you’re going to get this error where you can then go back and try different domains. Now make sure again, you want to pick one that’s related to your name.
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[00:06:07] Click next. And then you’re going to see a green box that says that it’s approved. The next step is simply to go through and enter your contact information. Make sure that you, when you scroll down here and make sure that you leave all of the settings on but again, entering your contact information, the settings right here, where it says domain privacy, leave all of this check.
[00:06:26] If you don’t leave a check, you’re going to get people reaching out to you. Spamming you, emailing you, trying to get you to sign up for. Web hosting. So what I’m going to do is I’m going to go ahead and sign up and then jump back to you once I sign on and move to the next step. All right. So I’ve signed up, and I’m going to go ahead and set up my website.
[00:06:43] Initially, just create a simple username and password and ensure it meets the requirements. And then move on, make sure that you write it down to write it down in a safe spot so that you have it. And you remember it because it can be a pain to go ahead and get everything back. You will have to enter in some vital information, but just make sure that you write it down.
[00:07:02] It’s straightforward and effortless. Now, one thing that I do want to note is that this part is not sped up. This is actually real-time. And you can see that you’ll go from absolutely nothing to a complete website in less than probably 10 minutes. And once you click submit, you’re going to move on to the next step, where you get to log in. So here is where you’re actually going to start creating your WordPress website.
[00:07:23] Now, the great thing is Bluehost really does everything for you. And it’s straightforward. So again, I’m not speeding this up at all, and I want you to see what it really takes to create a website. So blue host is going to do a little bit of work in the background for you. And we’re just going actually to click on skip this step.
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[00:07:39] This first one I clicked on. I started a blog, but just click, skip because we know what we’re doing for the next step. And I’m actually going to tell you what to do so that we can get up and running. So click get started right here on the left-hand side. And then move on a quick skip here and click skip.
[00:07:58] And then just pick the first one in the far left, make sure that you’re picking a free theme because they’ll charge you. They have both free and premium themes, which we’ll talk about in just a moment. So right now, it’s actually creating your WordPress website in just a few moments. You’re going to click on log in to WordPress on the right-hand side there.
[00:08:14] You’ll see it in just a second. And then we can actually start looking at some basic configurations. All right. So we click log. And now we actually have a WordPress website. What may need to happen is you may need to click refresh a few times to get it to work, but. So now we have our website. As you can see, what I’m going to do is I’m actually going to log in and delete a few plugins because right now, it has coming soon.
[00:08:38] And so if someone tried to get to your website at this moment, it’s going to say coming soon to them, even though we can see it, this is what your WordPress website looks like. But for everyone else outside of your network, it’s going to say coming soon. So what we’re going to do is we’re going to go down to plugins eventually, and we’re going to delete some of the plugins that we don’t.
[00:08:56] No, I talk a little bit about plugins later on, but plugins add additional features and functionality. We are going to deactivate the blue host as well as the other plugins that are already activated. And then we can go through and make the necessary changes, which I’ll cover in just a moment. So we’re going to deactivate them and then delete them.
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[00:09:13] Now you want to make sure that you only have. The plugins you’re using on your website, the more plugins you have, the slower your website’s going to respond and function, and you’re going to lose out on ranking. So make sure you have a lean setup, very few plugins, and then move on. As you can see right now, I simply believe some stuff you don’t need.
[00:09:32] If you want to, you could keep them, but obviously, you don’t need this other stuff if you’re just getting started. What’s more important is the themes that we’re going to talk about in just a moment, as well as giving writing. So I’m just going to go ahead and delete those deactivate them. And then we’re actually going to start moving on to settings, which you see right here.
[00:09:49] All right. So now that we have blue host set up in WordPress installed let’s talk about some things that we need to change. First. You want to change your WordPress theme. As you can see here, I have a theme that is how your website looks and feels. This is a theme that has been installed on top of WordPress.
[00:10:04] Now, you do have a default thing that comes with it, but I recommend that you get a premium theme because of a premium theme. More features are included, and you can use any website, like theme force to find premium themes. So I’m just going to search ThemeForest here. We’re going to click on it. And as you can see, there are tons of different themes that you could buy and install.
[00:10:23] Now, these are considered premium. And you don’t have to get a premium theme, but it’s going to make your website look so much better. So what we can do is type in tech, and you’re going to see, there are many themes for the technology space. Again, you don’t have to use these, but I like how these look, and again, they come with additional features.
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[00:10:41] As you can see, you can get it—premium theme for as little as $20 or as high as maybe 90. So what you’ll do is you’ll find a theme that you’re interested in. You’re going to add it to your cart. You’re going to buy it when you buy it. You’re going to be able to download this theme to your computer. And what you’ll need to do is you’ll need to unzip that file that you get.
[00:11:00] And when you unzip the file, you’re actually going to get another zip folder, or is it a file that you’re going to actually put into WordPress, which will actually change the way that your website looks and to do that, we’re going to go over to appear simple. We’re going to go to themes. We’re going to click on, add new.
[00:11:15] And then we’re going to click on upload theme. Now, here you can either drag and drop that theme that you just unpacked. So that second zip file or you can click on choose file and upload it from there, click on install, and click on activate. Once you do that, you’re going to have a different-looking website.
[00:11:31] Then the original one that you saw in the previous section. Critical is that you get a theme and get a theme that you’re comfortable with and don’t mind looking at. So we’ve got the theme installed, which is right here. The next step is we need to make some important changes now, crucial that you make these changes on your account, or else you’re going to struggle to find success.
[00:11:54] What we’re going to do is we’re going to go down to settings. We’re going to click on general. The first thing that we’re going to do. As we’re going to change our site, the title or site title will be keyword-friendly or based on our niche. So we could say our site title is the tech laboratory.
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[00:12:07] And the tag tagline could be your one-stop-shop for all things tech-related, and then we can go down and change the time zone to your current time zone. Click on save changes. The next thing that we want to do goes down to writing. We’re comfortable with everything in writing. We do want to go to reading.
[00:12:24] Reading is going to be important. You want to make sure that your reading settings are set to your latest post, and then you also want to go down and make sure that this is unchecked. So, where it’s a search engine visibility. Leave it unchecked. If you check this box, you will not be discovered by Google, Bing, or Yahoo, and you will struggle to find visitors.
[00:12:45] So make sure you leave it unchecked, click on save. The next thing that we want to do is go over to permalinks, and here is another essential thing you want. Right now, your links are set to plane. We want to change those to post names, which is going to help us get discovered by Google.
[00:13:02] This is going to help us with search engine optimization. And what happens is when you create a post, the title of your post is actually going to show up. Right here. So, for example, if we were creating content about the division, my website would be web hosting. So Rewind.com forward slashes the division two tips and tricks.
[00:13:20] Now we want that to be there, just like that because people are searching division two tips and tricks, and we want to get discovered via organic. And if we go over to the verge, you’re going to see they should be doing the same thing. So this should all be based on search intent or what your customers are searching for.
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[00:13:37] So if we look at this, it’s a Samsung fold flip feature, GLA galaxy as past, they didn’t do a great job, but they’re large enough where it doesn’t really matter. Smaller websites. You do need to make sure that you have your configuration at post names. Next, we’re going to make sure that we jump back over and click save all the way down here, and then we can start writing.
[00:14:01] So when we start writing, go to posts, go to all posts, and click on and add new. This is where you will create brand new content and what you should do; your post title should be your keyword. So if we are creating content about the division to early access, we want to make sure that our posts.
[00:14:21] It starts with the division to early access. And then we’re going to say how to play. One day early, we’ll say, and people interested in the division will want to know how to play one, one day early. And so we are simply just going to make sure that these are capitalized, just like that.
[00:14:43] And then we’re going to start writing now, believe it or not, the writing is probably where people have the biggest challenges done before I actually write out a blog post. I like to do who, what, when, where, why, how. I like to apply those five questions to my keyword. So the division to early access, who am I targeting?
[00:15:00] So people that are interested in division two, what do they want to know? They want to know how to get their hands on early access. Where can they get it? Give them valuable information if you can go through and spend five or 10 minutes answering who, what, when, where, why, how you will put yourself in a better position to write much faster.
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[00:15:15] So go through. Your blog posts and the cool thing about how we’re Pesa set up is you can just go through, and you can make this an H two by clicking this plus sign and then changing it to heading. Now you want to make sure you have H twos to let your audience know what the upcoming section is about.
[00:15:30] And then you use paragraphs actually to answer the question. And you’re just going to write until you answer the question fully. One of the biggest questions that I always get is how long my blog posts should be? The simplest. As it should be as long as it needs to be. Now, if the division to early access should only be 200 words to answer the question fully.
[00:15:51] That’s how long it should take. You shouldn’t write a 4,000-word blog post on something that should only be answered. It can only be answered in one or 2000 words. So make sure it’s only as long as it needs to be. And so you’re simply gonna go. You’re going to click on publish. And when you click on publish, it is going to be live for the world to see.
[00:16:09] And so we are in the writing phase, we’re just going to go over to the next step, which is figuring out how to make money. And there are several ways to make money with your tech blocks. So if we go over to them, they have ads on their website. So as you can see here, they’ve got ads, and they’re making money.
[00:16:26] That way. The first ad network that you can work with is Google AdSense. They don’t really have any requirements. As long as you’re writing content, say for work, and you can get started right away, they will only pay you pennies on the dollar. It’s not a lot of money to get started, but you can move on once you start getting serious traffic, 1000, 2,010,000 page views per month.
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[00:16:45] Easily click and add thrive and media.net. There are tons of ad companies out there. Another way that you can make money is by simply collecting emails. When you collect emails, you can refer people back over to your blog posts and that you can make more money. That way, you can also become an affiliate. For example, if you’re in the tech space, many blogs are affiliates for Amazon associates.
[00:17:03] For example. If we click on it, let’s see if we can find one, but if we clicked on one of these and it took us over to Amazon, they’re an affiliate marketer for Amazon. So you get paid a commission when you recommend products or services, one customer buys them. One good example is if we go over to CNET, we’ll go to dot com and many of the products they have especially review products.
[00:17:28] Our affiliate have affiliate links to them. So as you can see here, it says $39 at Amazon. So if we click the link and buy this, the scenic actually gets paid a commission. So know that going forward, you can be an affiliate. You can also be an affiliate for best buy new wag. There’s just a ton of them.
[00:17:45] BNH photo. There’s a ton of them targeted. There’s a ton of them out there that you could be an affiliate for. You can also sell your own digital and physical products right on your WordPress website. That’s outside the scope of this video, but it’s not terribly difficult to do that as well. So there are several ways that you can make money simply with your blog.
[00:18:03] Now, if we go back over here to our slide deck, Mona, make sure that you’re sharing it on social media. You want to share your website and social media because it’s not going to rank in Google. For at least three months. And if you are sharing it on social media, you can share it in relevant subreddits.
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[00:18:19] As long as you have permission, you can Facebook, you can share it on Instagram, Twitter, TikTok, LinkedIn. So you can help push that and shorten that process to help get your content ranked faster. Especially if people click on your links and read your blog posts, you want to make sure that you are writing continuously.
[00:18:35] I think you should write every day or every other day until you get 50 blog posts on your website. Now, the reason why I choose 50 is that it’s a good number to gauge how well you’re writing and how well the writing resonates with your target audience. So you write 50 articles over the span of a hundred days.
[00:18:53] You should start seeing some rankings somewhere. And if you’re not getting any rankings, you’re probably doing something wrong. Maybe it’s bad keyword research. Maybe you’re picking the wrong topics, but writing 50 is going to give you a pretty good idea. And that is really it. So you want to make sure that you click the first link in the description, watch this video again if you need additional help, but be sure to like subscribing the bell so that you’re notified when I upload a brand new video.
[00:19:19] Thanks for watching. And we’ll see.
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