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Unedited Transcript
[00:00:00] Hello. And welcome back to the channel today. I’m going to show you step by step how to start a recipe blog. So basically, what we’re going to do today is we’re going to define what a recipe blog is with a few examples. Then, I will show you why you need to pick a niche and how to niche down next.
[00:00:14] We’re going to get web hosting. First, I will explain what web hosting is and why you need it as a website. Next, we’re going to install. After that, we will install both a free and premium WordPress theme, essential changes that you have to make to your website. After that, I’m going to show you how to start writing fast.
[00:00:32] Next, we will talk about different ways to make money with your website while you need to share your continent—social media. In the very beginning, when about how many blog posts you need to write before you decide if it’s worth it to keep growing and be sure to check out the first three links in the description, as I will refer to those three links throughout.
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[00:00:47] Duration of these videos. So first things first, what is a recipe blog? The recipe blog is simply a blog where you are going to be answering questions. You are going to. Find a recipe or a series of recipes in a given niche. Now, when you first start creating a blog on recipes, and in my opinion, it isn’t enough.
[00:01:04] You want to niche down, and you want to focus on in a sub-niche. So, for example, maybe you’re going to create a recipe blog about breakfast recipes, or maybe Caribbean food. And my opinion, because your blog will be so brand new and have no domain authority. It’s going to be challenging to compete in the very beginning.
[00:01:25] And so here’s an example of a recipe blog. All recipes.com is a pretty large blog that has lots of blog posts. But as you can see, they have it broken down into air fryer recipes, which is a good sub-niche, appetizers, barbecue, and grilling breakfast chicken recipes. And so on. You want to think about doing the same thing because you want to build domain authority or domain credibility to start talking about being more competitive.
[00:01:51] He works. So now we can see what all recipes are ranking for is we can go over to a keyword tool like a waitress, and we just pasted them the domain name, which I’ll talk about in just a moment. And you can see they’re ranking for all sorts of things. So what we want to do is look for keywords that have a difficulty of five or less to give us an idea of different sub-niches to get into.
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[00:02:13] For example, they’re talking about lemon drop shot, so maybe you could create something on alcohol recipes. If that’s what you’re interested in. Jaeger bomb. These are all very low competition keywords, and this could be some opportunity for you. I didn’t mean to keep pointing out the alcohol, but that’s what’s popping out here.
[00:02:32] Lima bean soup. You could create on that as well. But as you can see, you want to pick a niche, which we know is recipes, pick a sub-niche or a subcategory, which again, could be breakfast, or it could be fryer and then niche down from there. So if we jump back over to our slide deck here, we have talked about a recipe blog.
[00:02:50] We picked a niche we’ve niched. The next step is to get web posting. You need web hosting so that your website can be seen on the internet. You will work with a web hosting company in this instance, the first link in the description, and you are going to rent hard drive space called the server.
[00:03:07] So that. A website can be seen around the globe. What you’re going to do is you are simply going to rent server space, and they’re going to take care of everything else on the backend. You need to control the content that goes on your website. They’re going to manage and make sure that your website is presented on the internet.
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[00:03:24] Now, when you click that first link in the description, you can get a domain name for free for the first year. The domain name is how people refer to your website. So, for example, all recipes.com is a domain name, and you’re going to need one so that people can refer to your website, and you’ll get that.
[00:03:40] In fact, what we’re going to do right now is I’m going to walk you through the steps of getting one posting and getting a domain name with the first link in the description. So go ahead and click that link. Getting everything set up takes less than 10 minutes, and it’s easy, and I’ll show you how to do that right now.
[00:03:55] When you click that link, you’ll be taken to this website, where you’ll go ahead and click get started. What I recommend is to connect the first one on the far left, the basic plan. If you’re just getting started with a website, as you can see, there are several options, but click that click select and then move on.
[00:04:08] Here. You’re going to create a domain name. If you have one in mind, you’re going to type it in here. Like you see that I do. What I recommend is to try and find a domain name. It’s going to be related to your niche. Now, what I do is type in a domain name that I know is already taken. When it’s accepted, you’re going to get this error where you can then go back and try different domains.
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[00:04:27] Now make sure again, you want to pick one that’s related to yours. Click next. And then you’re going to see a green box that says that it’s approved. The next step is to go through and enter your contact information. Make sure that you, when you scroll down here and make sure that you leave all of the settings on but again, entering your contact information, the scenes right here, where it says domain privacy, go all of this check.
[00:04:49] If you don’t leave a check, you’re going to get people reaching out to you. Spamming you, emailing you, trying to get you to sign up for. Web hosting. So what I’m going to do is I’m going to go ahead and sign up and then jump back to you once I sign on. So I moved to the next step. All right. So I’ve signed up, and I’m going to go ahead and set up my website.
[00:05:06] Initially, create a simple username and password. Make sure it meets the requirements. And then move on, make sure that you write it down to write it down in a safe spot so that you have it. And you remember it because it can be a pain to go ahead and get everything back. You will have to enter in some vital information, but make sure that you write it down.
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[00:05:24] It’s straightforward and effortless. Now, one thing that I do want to note is that this part is not sped up. This is real-time. And you can see that you’ll go from absolutely nothing to a complete website in less than probably 10 minutes. And once you click submit, you’re going to move on to the next step, where you get to log in. So here is where you’re going to start creating your WordPress website.
[00:05:46] Now, the great thing is Bluehost does everything for you. And it’s straightforward. So again, I’m not speeding us up at all, and I want you to see what it takes to create a web. So Bluehost is going to do a little bit of work in the background for you. And we’re just going to click on skip this step.
[00:06:02] This first one I clicked on. I started a blog, but click, skip because we know what we’re doing for the next step. And I’m going to tell you what to do so that we can get up and running. So click get started right here on the left-hand side. And then move on, click, skip here and click skip. And then pick the first one in the far left. Make sure that you’re choosing a free theme because they’ll charge you.
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[00:06:26] They have both free and premium themes, which we’ll talk about in just a moment. So right now, it’s creating your WordPress website in just a few moments. You’re going to click on log in to WordPress on the right-hand side there. You’ll see it in just a second. And then, we can start looking at some basic configurations.
[00:06:41] All right. So we click log. And now we have a WordPress website. So what may need to happen is you may need to click refresh a few times to get it to work. But now we have our website. So as you can see, what I’m going to do is I’m going to log in and delete a few plugins because right now, it has coming soon.
[00:07:01] And so if someone tried to get to your website at this moment, it’s going to say coming soon to them, even though we can see it, this is what your WordPress website looks like, but for everyone else outside of your network, it’s going to say coming soon. So what we’re going to do is we’re going to go down to plugins eventually, and we’re going to delete some of the plugins that we don’t.
[00:07:19] No, I talk a bit about plugins later on, but plugins add additional features and functionality. We are going to deactivate the blue host as well as the other plugins that are already activated. And then we can go through and make the necessary changes, which I’ll cover in just a moment. So we’re going to deactivate them and then delete them.
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[00:07:36] Now, you want to make sure that you only have the plugins you’re using. The more plugins you have on your website, the slower your website’s going to respond and function, and you’re going to lose out on ranking. So make sure you have a lean setup, very few plugins, and then move on. As you can see right now, I simply believe some stuff you don’t need.
[00:07:54] If you want to, you could keep them, but if you’re just getting started, you don’t need this other stuff. What’s more important is the themes that we’re going to talk about in just a moment, as well as giving writing. So I’m just going to go ahead and delete those, deactivate them. And then we’re going to start moving on to settings, which you see right here.
[00:08:11] No, we’ve installed WordPress. We’ve established a WordPress theme, a free theme. I’ll show you how to install a premium one in just a second. We’ve made some changes to our website so that we can start getting traffic. Now, what you have on your website right now is a fundamental, boring theme. What you want to do is you want to get a premium WordPress theme because it’s going to add additional features and functionality.
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[00:08:33] And now you can click the second link in the description, and it’ll take you to this website where you can get a premium WordPress theme. And what we’re going to do is we are just going to type in our keyword here. In this instance, it’s going to be a recipe. We’re going to hit enter, and we’re going to see if there are WordPress themes that already have the additional features and functionality.
[00:08:54] For example, on all recipes. If we look at some of their recipes, they haven’t broken out so that people can quickly get the recipe they’re looking for. As you can see here, this includes additional features included in a WordPress theme, and those features might be included in some of these themes as well.
[00:09:13] So what I recommend that you do is take a few minutes and go through find one that you like. And then once you find one that you like, add it to yours. When you add it to your cart, you’re going to check out and buy. When you buy, you’re going to download a zip file to your computer. Once you get that zip file, unpack the zip file.
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[00:09:30] And there’s going to be a second zip file. You’re going to take that zip file, and you are going to install it to your WordPress website, and I’m going to show you how to do that right now. What we’re going to do is we’re going to go over appearance. We’re going to click on themes. When you click on articles, we’re going to click on add new.
[00:09:45] And then when you click on add new, you’re going to click on upload theme, and then you are going to drag and drop that second zip file that we just unpacked. You’re going to drag and drop it right here, where it says, choose file. You can also click choose file and find it manually, regardless of what you decide.
[00:09:59] Click on install now, and then click on activate. And then you’re going to have a brand new WordPress theme with additional features and functionality. Now, if we jump back over to our slide deck, we need to figure out how to start. I get three questions all the time when it comes to creating a WordPress.
[00:10:14] How long should my blog posts be? How do I start writing? And how many blog posts should I register for? And we’re going to answer two of those questions right now. So what we’re going to do is we’re going to go back over to our WordPress website. We’re going to go to posts, and we’re going to click on, add new.
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[00:10:29] When we click on add new, we will title our posts, the title of the recipe that our customers are looking for. So, for example, if we go back over to organic keywords here, we will copy this. And I’m going to paste it in here. And the reason why we’re doing this is that our target audience is searching.
[00:10:50] They’re typing in these words, in this order, and they’re searching it. We’re trying to get discovered organically through search engine optimization, which will help us. So, for example, lemon drop shot the complete guide in close. Now you want to come up with a better title than that. This is a good one.
[00:11:10] If we spell some words right here. Enclosed. Okay. Included or something like that, we’ll say included anyway. So now that we have our title, the title is designed to be optimized for search. So what we need to do is we need to figure out how long our blog posts should be. And to answer the question, it all depends on your target audience.
[00:11:31] It depends on the question that you’re answering, and it depends on your competitors. And if we look at our competitors, we are going to see. Let’s see. We paste that in right here. And we’re going to take a look and see how long some of these blog posts are. We’re going to open this one up from all the recipes, and I’m just going to do a word count.
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[00:11:50] If we look at this is probably about 700-word blog posts. So this is probably about 300 words. So what we’re going to do is okay, so 156 words, not long at all. And what you want to do is you want to make your blog post probably 500 words. So if it’s only 200, if Allrecipes is only doing 200, make yours about 500 words and what you can do too.
[00:12:12] Increase the length of your blog posts by coming back here and doing a little brainstorming session. Who, what, when, where, why, and how, and what we’re going to do, will spend 10 or 15 minutes thinking about what questions the customer will ask concerning our keyword. So what.
[00:12:34] Is included in a lemon drop shop. There’s a question that someone may ask. When you are brainstorming, it is more important that you get your idea on paper than it is for you to spell the words correctly. When, where does the lemon shot? From so who originated it, and the reason why this is important is that your customers may be asking these questions.
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[00:12:58] Obviously, how to make a lemon drop shot. You could be asking questions does it taste better cold or hot, or things along those lines? So take 10 or 15 minutes, ask yourself a bunch of questions, either. Write it down with a pen and paper or put it in a. And then go from there. So we’ve answered how long your blog posts should be.
[00:13:17] And we answered how to start writing. Once you’ve done that, you’re going to go ahead and click publish, and then it’s going to be available for the world to read and react to. Now. Now let’s go back over here. The next step is to figure out ways to make money, and there are several ways to make money with your new blog or website.
[00:13:34] If we go back to all recipes.com, they make money by placing ads right on their website. That’s right over here is an ad. The one below it is an ad is. And you can do this too. You can work with an ad network like Google AdSense in the very beginning. The cool thing with Google AdSense is they will place ads automatically on your website.
[00:13:52] You just have to go through the process and sign up and get approved, and they’re going to support you automatically. The downside to Google AdSense is you are going to make pennies on the dollar. So you’re not going to make very much. But once you start getting significant traffic, 5,000, 10,000, a hundred thousand page views per month, you can work with more premium ad networks like Zoe media, vine, and ad threads.
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[00:14:14] That’s just one way to make money. Another way that you can make money is with affiliate marketing. With affiliate marketing, you are simply, and you are merely recommending or selling other people’s products and services with affiliate marketing. So now you want to make sure that you are finding products congruent with whatever recipe that’s out there.
[00:14:29] For example, let’s say. Let’s say we had a recipe for baking a chocolate cake. You could include a stand mixer or maybe premium pans that are going to be congruent or in line with what the customer needs when a customer clicks on those. And buys the product. You get paid a commission.
[00:14:48] Now, I do have a free affiliate marketing course. That is the third link in the description. So go ahead and check that out. Suppose you want to learn a little bit more about affiliate marketing. So if we go back over to our slide deck here, oops, go back over to our slide deck. The next step is simply to share on social media.
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[00:15:05] Now, the reason why you want to share your content on social media is Google isn’t going to promote your new blog or website just yet. It does take a few days, maybe even a few months, before you will start getting significant traffic. And one way to increase that traffic immediately is to post your new blog posts on social media to your blog.
[00:15:24] On relevant Reddit, Facebook groups, you can start your own Facebook group, Instagram, tick-tock LinkedIn, anywhere where there is traffic, and they are interested in your recipes. You can post them, which helps accelerate your traffic to start making more money. And then the final question that I get all the time is how long I should write until I decide whether to keep going or not?
[00:15:44] And I think you should write 50 blog posts before deciding one way. Now the reasonable, I think you should write 50 blog posts is 50 pieces of content on a website is significant. Most people don’t get past 10 or 20. And if you write 50 blog posts, you are going to have more domain authority.
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[00:16:02] You’re going to have more credibility, and you’re going to be able to get your website, your web pages ranked much faster. So I think 50 is a significant number to get to. Now. I recommend that you write every day or every other day until you reach that. Don’t stop until you get the 50. Once you get hit, once you hit 50, you can take a step back and then decide for yourself if it is worth it to keep going.
[00:16:23] Now, I want you to check out the three links I’ve referenced throughout this video. The first link is to web hosting, where they free domain names. The second one is to a premium WordPress theme, and the third one is to learn affiliate marketing for free. So be sure to subscribe to the boat, this video, or any other video on this channel that helps you out.
[00:16:40] Thanks for watching. And we’ll see you then.
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