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Unedited Transcript
[00:00:00] Hello. And welcome back to the channel today. I’m going to show you step-by-step how to start a micro-niche. So be sure to like subscribe and ring the bell, this video or any other video on the channel helps you out. So what we’re going to do today is we’re going to define what a micro-niche is, and we’re going to provide a few examples.
[00:00:15] I’m going to show you how to pick up, how to niche down so that it is genuinely micro and how to get started with a platform and a domain name. If you click the first link in the description, you’ll get your first domain name for free for the first year. Next, we’re going to show you how to install WordPress, activate your WordPress theme, how to get a premium WordPress theme and why that’s important.
[00:00:35] Some significant changes that you need to make to your website to be successful. And then how to start writing. After that, we will talk about how to make money with your blog and how to share on social media. And then start writing. Of course, you want to make sure that you click the links in the description to get up and running fast.
[00:00:51] So let’s go ahead and talk about this. What is a micro-niche now? A micro niche is essentially just a niche within a niche. You are niching down to a very—a small subset of a total market and the illustrator. I just want to point out to you something called inflatable spas. Now inflatable spas are a part of the lawn and garden.
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[00:01:11] And then if we niche down a little bit more, you can see there under the pools, hot tubs. And then, within that niche, you have inflatable pools. And the reason why this is a micro niche is that it is a subset. So you are talking to a tiny group of people, but those people are dedicated, and there are tons of products to promote.
[00:01:30] There’s a ton of ways to make money. And so that’s the definition of a micro. Now the easiest way to find a micro-niche, and I’m over here on amazon.com. You don’t have to use Amazon, but if you go down and shop by department, we’re going to click on, see all, whoops. See all. And we’re going to click on let’s click on let’s click on the home garden, into.
[00:01:53] After a home garden and tools, we will click on the garden door, and then within garden outdoor, you can see these are all micro-niches. For example, I can create content just on academies, canopies, and gazebos. I can talk about the who, what, when, where, why, how, and do product reviews on this small topic, but that’s how.
[00:02:11] And, if you keep clicking on Amazon or any website, you’re going to be able to find micro niches. Now the easiest way to find a micro niche is simply to copy best. Copy the name of a product. So, we’re going to copy this, and we’re going to jump back over to Amazon, and we’re going to type in review.
[00:02:29] And when you hit review, you’re going to find blogs that are in a similar space. And if we scroll down far enough, we might be able to find a couple. For example, let’s see these top reviews probably, isn’t it? Let’s see if we keep going. What you can do is just do a little bit of research. You’re going to know that you find different inflatable pool websites.
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[00:02:49] For example, we could type in the best inflatable pool or hot tub. Oops, plus best in a label, hot tub right there. And you’re going to find these micro websites, creating content about micro hot tubs. And when you click on it, you can do a little bit of research from there. Figure out precisely what they’re talking about.
[00:03:11] Inflatable hot tub, headquarters.com is exactly what we’re looking for. This is an example of a micro-niche and a micro-website because the domain name is all about it. The niche or sub-niche and they’re only creating content about the inflatable hot tub. So if we look at this, all of the content on here is all about this hot tub and different hot tubs out there.
[00:03:33] So that is an example of a micro-niche blog. So let’s talk about how we can do this too. We’re going to hop on over. We’ve picked a niche, you’re going to niche down, and now you want to choose a platform. Now the platform is simply a web hosting provider that is going to host your web. To have a blog or a website, you need a place to host it.
[00:03:53] You are going to host it. So when you click the first link in the description, it will take you over to Bluehost. And it’s going to walk you through the steps of setting up your website. But, no, the cool thing with web hosting is you will rent hard drive or server space so that people from around the world can access your website.
[00:04:11] You don’t have. Host your website at your own house. You’re going to use a third party like Bluehost. And when you get started with blue hosts, they’re going to give you a domain name for free for the first year. So be sure to click that first link in the description to get up and running with that.
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[00:04:24] And so now I’m going to show you step-by-step how to go through the process of signing up with Bluehost and getting your domain name for free. When you click that link, you’ll be taken to this website, where you’ll go ahead and click get started. What I recommend is to connect the first one on the far left, the basic plan.
[00:04:39] If you’re just getting started with a website. As you can see, there are several options but click that click select, and then move on here. You’re going to create a domain name. If you have one in mind, you’re going to type it in here. Like you see that I do. So what I recommend is to try and find a domain name.
[00:04:53] It’s going to be related to your niche. Now, what I do is type in a domain name that I know is already taken. When it’s accepted, you’re going to get this error where you can then go back and try different domains. Now make sure again, you want to pick one that’s related to you. Click next. And then you’re going to see a green box that says that it’s approved.
[00:05:10] The next step is simply to go through and enter your contact information. Make sure that you, when you scroll down here and make sure that you leave all of the settings on but again, entering your contact information, the scenes right here, where it says domain privacy, leave all of this check. If you don’t leave a review, you’re going to get people reaching out to you.
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[00:05:27] Spamming you, emailing you, trying to get you to sign up for. Web hosting. So what I’m going to do is I’m going to go ahead and sign up and then jump back to you once I sign on and move to the next step. All right. So I’ve signed up, and I’m going to go ahead and set up my website. Initially, just create a simple username and password.
[00:05:45] Make sure it meets the requirements. And then move on, make sure that you write it down to write it down in a safe spot so that you have it. And you remember it because it can be a pain to go ahead and get everything back. So you will have to enter in some vital information, but make sure that you write it down.
[00:06:00] It’s straightforward and effortless. Now, one thing that I do want to note is that this part is not sped up at all. This is real-time, and you can see that you’ll go from absolutely nothing. To a complete website in less than probably 10 minutes. And once you click submit, you’re going to move on to the next step, where you get to log in. So here is where you’re going to start creating your WordPress website.
[00:06:22] Now, the great thing is Bluehost does everything for you. And it’s straightforward. So again, I’m not speeding us up at all, and I want you to see what it takes to create a web. So Bluehost is going to do a little bit of work in the background for you. And we’re just going to click on skip this step.
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[00:06:38] This first one I clicked on. I started a blog, but just click, skip because we know what we’re doing for the next step. And I’m going to tell you what to do so that we can get up and running. So click get started right here on the left-hand side, and then move on. It’s a quick skip here and clicks skip.
[00:06:57] And then just pick the first one in the far left, make sure that you’re choosing a free theme because they’ll charge you. They have both free and premium articles, which we’ll talk about in just a moment. So right now, it’s creating your WordPress website in just a few moments. You’re going to click on log in to WordPress on the right-hand side there.
[00:07:12] You’ll see it in just a second. And then, we can start looking at some basic configurations. All right. So we click log. And now we have a WordPress website. What may need to happen is you may need to click refresh a few times to get it to work, but. So now we have our website. As you can see, what I’m going to do is I’m going to log in and delete a few plugins because right now, it has coming soon.
[00:07:37] And so if someone tried to get to your website at this moment, it’s going to say coming soon to them, even though we can see it, this is what your WordPress website looks like. But for everyone else outside of your network, it’s going to say coming soon. So what we’re going to do is we’re going to go down to plugins eventually, and we’re going to delete some of the plugins that we don’t.
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[00:07:55] No, I talk a bit about plugins later on, but plugins add additional features and functionality. We are going to deactivate the blue host as well as the other plugins that are already activated. And then we can go through and make the necessary changes, which I’ll cover in just a moment. So we’re going to deactivate them and then delete them.
[00:08:12] Now you want to make sure that you only have. The plugins you’re using on your website, the more plugins you have, the slower your website’s going to respond and function, and you’re going to lose out on ranking. So make sure you have a lean setup, very few plugins, and then move on. As you can see right now, I simply believe some stuff you don’t need.
[00:08:30] If you want to, you could keep them, but obviously, you don’t need this other stuff if you’re just getting started. What’s more important is the themes that we’re going to talk about in just a moment, as well as getting writing. So I’m just going to go ahead and delete those, deactivate them. And then we’re going to start moving on to settings, which you see right here.
[00:08:47] All right. So now that you have WordPress installed, I recommend that you go out and get a premium WordPress theme. Now you have a basic free theme already installed on your account, and while that’s good enough, it is limited. The reason why I like premium WordPress themes is they offer additional features and functionality.
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[00:09:04] When we go to a website like themeforest.net, we can find hundreds, if not thousands, of different WordPress themes. So what we’re going to type is we’re just going to organize a niche, or we can order in blog, and we can find different things that are going to be related to our topics. So I just typed the niche, and you can see, you can find WordPress themes for as cheap as $10 or as expensive as 99.
[00:09:25] What I recommend that you do is spend some time taking a look at these different WordPress themes. Find one that will be congruent with your niche and one that you don’t mind looking at thousands of times per day or per year. And so what you’re going to do is find one that you’re interested in.
[00:09:39] You’re going to add this to the cart, and then you’re going to purchase it. When you buy it, you will be able to download a zip drive to your company. When you download that zip drive, you will unpack that zip drive, and there’s going to be another zip drive in there. When you unpack the first zip drive and get to the second one, you will install that is your WordPress theme.
[00:09:57] You’re going to install that right on your computer. And I’m going to show you how to do that right now. So we’re going to go to appearance. We’re going to go to themes, and we are going to click on add. And inside of add new, we’re going to click on upload theme, and this is where you’re going to drag and drop that theme.
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[00:10:11] You just unpack. So the zip within a zip, you will drag and drop it here, or you can click on choose file and install it. Once that happens, you’re going to click on Activate, and you’re going to have a brand new theme. So now that we have that, I showed you the settings you need to change when you first get started.
[00:10:27] The next thing that we need to do is to start writing, and to start writing, you’re going to click on posts. And when you click on posts, you’re going to click on, add new, and the way to. Start writing. Hey, you’re going to need to do a bit of keyword research, and I like to use a tool called, and one way that you can do keyword research easily is we found a niche website, for example, inflatable hot tub headquarters.
[00:10:51] We can copy this, go back over to ours—keyword tool. And we are going to reverse engineer what they’re doing to figure out the keywords they’re ranking for. So I’m just going to click on site Explorer. Now you can do this with any website. So we’re going to click on search, and this is going to tell us when.
[00:11:10] W which keywords are ranking and what I recommend that you do, you can see he has over 4,000 keywords that he’s ranking for. We’re going to click on this. And again, you can do this for any niche, and we will sort the keyword difficulty by five or less. A keyword difficulty of five or fewer is going to enable us to create content.
[00:11:27] And make it competitive so that we can start ranking ourselves. As you can see, keyword difficulty is five or less. So you can start writing on any of these and just reverse engineer the process. Now, what we’re going to do is we are going to take this keyword simply. For example, we’re going to copy that.
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[00:11:44] We are going to go back over to our blog post here. And we are going to paste this in. Now, we’re doing it this way because we are optimizing our blog to get discovered on Google, Yahoo duck go, and people interested in hot tubs or pools. So they’re going to type in Intex hot tubs reviews.
[00:12:01] And this gives us the best ability for our website to show up towards the top of the search results. So we want to make sure that we. Capitalized these, and then you want to make sure that you are answering the question. Now, I always get a couple of questions when I’m creating, telling people, showing people how to create a blog.
[00:12:19] The number one question that I get is how long the website or blog posts should be, and how do I get started writing? And to answer the question about the length of your blog posts, it all depends on the. It depends on what your customers have written, how long they’ve written, and you should register as long as it takes to answer the question entirely.
[00:12:41] You want to make sure that you are within a little bit above or a little bit below what your competitor’s doing, but make sure that you are answering the question thoroughly. And this is how I try and answer the questions thoroughly. I go. What when, where, why, how I just do a little brainstorming session where I will write down who, what, when, where, how, and how, and I’m going to go through and answer these questions with regards to our keyword or keyword phrase.
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[00:13:07] So I will do maybe, how does the in techs, hot tub? Work, I may ask myself or write down an in-text hot tub and what to look for in a high-quality hot tub. And I’m going to use the question that I’ve asked as headings or subheadings for my content. So, for example, I have, how does the in-text hot tub work?
[00:13:33] And what I would do here is I’m going to take this. I’m going to make this into an H two, and then I will answer the question before. And the way that you do your headings and subheadings depends on you. Some people like to capitalize the entire H two, some people will just capitalize the first letter that is really up to you, but the length of your blog posts depends.
[00:13:54] On the question that’s being asked, are you answering the question thoroughly? Once you write your blog post, you’re going to click publish, and it’s going to be available for the world to see. And then the next step, if we jump back over to our slide deck here, is we’ve started writing. We’re going to go over here, and we’re going to talk about different ways to make money.
[00:14:11] Now, there are a variety of ways to make money with your niche. Blog. One is going to be affiliate marketing with affiliate marketing. And if we go back over here, this person is an affiliate for products over on Amazon. So if we click these buttons here, it will take us over to Amazon if we purchase the product.
[00:14:28] That he’s recommending he gets paid a commission. Now I do have a complete course on affiliate marketing. If you click the third link in the description, that’ll cover affiliate marketing step-by-step, and it is a free course, but that’s just one way. Another way that you can make money is by having paid ads.
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[00:14:44] Now, he doesn’t have paid ads on his site, but you can get started with paid ads with a website like Google AdSense, and Google AdSense is going to pay you pennies on the dollar. So to place ads on your website. Now Google ads are acceptable. It’s going to give you a couple of pennies here and there, but once you start getting significant traffic, like 1000, 2,010,000 page views per month, you’re going to want to look@zwickmedia.net AdThrive and some of those other ad agencies out there because they’re going to pay you a little bit more.
[00:15:12] Your content is going to be more valuable. So they’re going to be willing to pay you a little bit more. You can also. You can also sell your own digital or physical products. Maybe you have a step-by-step guide to get the most out of the inflatable hot tub. You can sell that right on your website as well.
[00:15:26] That is outside the scope of this video, but that’s another opportunity that you have as well. So after that, let’s jump back over to our slide deck. So we talked about making money. Do you want to make sure that you are sharing it on social media? You want to share your account on social media or your blog on social media, your blog posts simply because, in the very beginning, Google Yahoo, duct up go Bing.
[00:15:48] They don’t know your websites out there, and they aren’t prepared to compare it to anything else out there. So what you want to do is find relevant social media sites. You can do Reddit and subreddits. You can start your own Facebook group, Instagram, Twitter, LinkedIn. Even create a YouTube channel, you are going to promote your content, your blog posts on these different social media networks.
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[00:16:09] Now, you want to make sure that you promote it on—social media networks. You don’t want to promote. Let’s say we’re doing this inflatable hot tub. You don’t want to go out and talk about inflatable hot tubs to people that are interested in basket weaving. You’re not going to build an audience, and you’re not going to get traffic that way.
[00:16:25] You want to find people interested in inflatable hot tubs and promote them there. And then next you want to say. Keep writing. Now, I recommend that you write 50 blog posts. So write every day or every other day until you get 50 blog posts. Now, I believe 50 is because it gives Google enough time to rank and quantify your content and compare it against other people.
[00:16:51] If you stop at 10, that’s way too. You can get a pretty good idea of the quality of writing when you get to 50. And something will start to rank. If nothing ranks after 50, you are way off track. Maybe your keyword research is wrong. Maybe your quality of writing is poor. It could be several things, but after 50 blog posts, you’re going to get a pretty good idea.
[00:17:11] Make sure that you like subscribing to the bell if this video helps you out. Thanks for watching. And we’ll see.
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