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Unedited Transcript
[00:00:00] Hello, and welcome back to channel two. Then I’m going to show you step-by-step how to start a marketing blog. So be sure to like subscribe and ring the bell to be notified when I upload a brand new video. So what we’re going to do today is we are just going to define exactly what a marketing blog is.
[00:00:12] I’m going to show you a few examples. Then we’re going to pick a niche and why choosing a niche. Remarketing is so important. And then we are going to niche down after that. Finally, I’m going to show you step-by-step how to get and sign up for web hosting. If you use the first link in the description, you can get your domain name for free for the first year.
[00:00:29] After that, we are going to install WordPress. We’re going to get a WordPress. I will show you how to find more themes and then essential changes you need to make for your website to discover. If you don’t make these changes, you are going to struggle to get traction. And no traction means no visitors.
[00:00:46] No visitors mean no money. And then I’m going to show you how to start writing quickly. After that, we will talk about different ways to make money and why you should share your content on social media in the very beginning. Finally, I ended up with how many blog posts you should write before determining if your website was a success or failure.
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[00:01:03] So be sure to check out the first three links in the description because that’s what we are going to talk about today. All right. So first things first, what is a marketing blog now? A marketing blog is just talking about different aspects of marketing. Marketing has a lot of sub-niches. And I want to show you an example of marketing. As you can see, we can talk about content marketing.
[00:01:23] We can talk about landing pages, email marketing. We can speak of autoresponders if we want to. We could niche down. And that’s why I think it’s essential for you to get started—talking about sub-niches when it comes to marketing. For example, if we look at our keyword research tool and type in, marketing will be very competitive.
[00:01:41] So we type in marketing, and it is super hard. Now, this is a scale between zero and 100. As you can see, 88 means it’s tough. If we go here, we can see, there are a lot of keywords. And keyword phrases out there, but they’re all going to be competitive. What this means is green means reasonable.
[00:02:00] Yellow means I would slow down, and red or orange means stop for keywords. If we go back over here to keywords, explore what-if, we type in. Copywriting we’ll type in copywriting. You can see it’s less difficult to find traction. And so what you’re going to want to do is you’re going to want to niche down and talk about different terms within marketing.
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[00:02:21] There are tons of terms, cost per click, return on investment, return on ad spend, all of those different keywords, and keyword terms will be much more. Profitable for you in the long run. What I recommend that you do, as you can see here, we’re looking at copywriting. There are 115,000 monthly searches, 17,000 keywords, and there is a lot more green than what we saw before.
[00:02:45] If we typed in, we go to keywords Explorer and type in ROI or return on investment.
[00:02:56] Had inter I got a spout return. But as you can see, there’s going to be a little bit more opportunity. Let’s get this word spelled proper return on investment, still spelled it wrong or returned on investment. So we finally typed in return on investment correctly, and you can see there is more opportunity than just marketing.
[00:03:21] So the first thing you want to make sure that you do is to make sure that your niche is down. So if we go back here, you can see you pick a niche image down. The next step is to get web hosting, and I’m going to show you how to install WordPress in less than four minutes. Now you need web.
[00:03:36] Because you are going to rent hard drive space called the server. You’re going to rent that from a web hosting company, and they’re going to host your website files for the world to see that’s what web hosting is. And if you click the first link in the description, you’ll get your domain name for free.
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[00:03:52] Now, your domain name is how other people will refer to your website. For example, unbounced.com is the domain name. And if you go over to the first link in the description, you’ll be able to get yours for free for the first year. So what we’re going to do now is I’m going to show you step-by-step how to install and set up WordPress on Bluehost.
[00:04:11] It takes about four or five minutes. It’s straightforward when you click that link. You’ll be taken to this website, where you’ll go ahead and click get started. What I recommend is to connect the first one on the far left, the basic plan. Suppose you’re just getting started with a website. As you can see, there are several options but click that click select, and then move on here.
[00:04:27] You’re going to create a domain name. If you have one in mind, you’re going to type it in here. Like you see that I do. What I recommend is to try and find a domain name. It’s going to be related to your niche. Now, what I do is type in a domain name that I know is already taken. When it’s accepted, you’re going to get this error where you can then go back and try different domains.
[00:04:45] Now make sure again, you want to pick one that’s related to yours. Click next. And then you’re going to see a green box that says that it’s approved. The next step is to go through and enter your contact information. Make sure that you, when you scroll down here and make sure that you leave all of the settings on but again, entering your contact information, the scenes right here, where it says domain privacy, leave all of this checked.
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[00:05:08] If you don’t leave a check, you’re going to get people reaching out to you. Spamming you, emailing you, trying to get you to sign up for. Web hosting. So what I’m going to do is I’m going to go ahead and sign up and then jump back to you once I sign on and move to the next step. All right. So I’ve signed up, and I’m going to go ahead and set up my website.
[00:05:25] Initially, create a simple username and password and ensure it meets the requirements. And then move on, make sure that you write it down to write it down in a safe spot so that you have it. And you remember it because it can be a pain to go ahead and get everything back. So you will have to enter in some vital information, but make sure that you write it down.
[00:05:44] It’s straightforward and effortless. Now, one thing that I do want to note is that this part is not sped up. This is real-time. And you can see that you’ll go from absolutely nothing to a complete website in less than probably 10 minutes. And once you click submit, you’re going to move on to the next step, where you get to log in. So here is where you’re going to start creating your WordPress website.
[00:06:05] Now, the great thing is Bluehost does everything for you. And it’s straightforward. So again, I’m not speeding us up at all, and I want you to see what it takes to create a web. So Bluehost is going to do a little bit of work in the background for you. And we’re just going to click on skip this step.
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[00:06:21] This first one I clicked on. I started a blog, but click, skip because we know what we’re doing for the next step. And I’m going to tell you what to do so that we can get up and running. So click get started right here on the left-hand side. And then move on. Just click, skip here and click skip here.
[00:06:40] And then pick the first one in the far left, make sure that you’re choosing a free theme because they’ll charge you. They have both free and premium articles, which we’ll talk about in just a moment. So right now, it’s creating your WordPress website in just a few moments. You’re going to click on log in to WordPress on the right-hand side there.
[00:06:55] You’ll see it in just a second. And then, we can start looking at some basic configurations. All right. So we click. And now we have a WordPress website. What may need to happen is you may need to click refresh a few times to get it to work, but. So now we have our website. As you can see, what I’m going to do is I’m going to log in and delete a few plugins because right now, it has coming soon.
[00:07:20] And so if someone tried to get to your website at this moment, it’s going to say coming soon to them, even though we can see it, this is what your WordPress website looks like. So for everyone else outside of your network, it’s going to say coming soon. So what we’re going to do is we’re going to go down to plugins eventually, and we’re going to delete some of the plugins that we don’t need.
[00:07:38] No, I talk a bit about plugins later on, but plugins add additional features and functionality. We are going to deactivate the blue host as well. Other plugins that are already activated, and then we can go through and make the necessary changes, which I’ll cover in just a moment. So we’re going to deactivate them and then delete them.
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[00:07:56] Now, you want to make sure that you only have the plugins that you’re using on your website. The more plugins you have, the slower your website will respond and function, and you’re going to lose out on ranking. So make sure you have a lean setup, very few plugins, and then move on. As you can see right now, I believe some stuff you don’t need.
[00:08:15] If you want to, you could keep them, but obviously, you don’t need this other stuff if you’re just getting started. What’s more important is the themes that we’re going to talk about in just a moment, as well as getting writing. So I’m just going to go ahead and delete those, deactivate them. And then we’re going to start moving on to settings, which you see right here.
[00:08:32] All right. So now that we have blue host installed, WordPress installed, we have a WordPress theme, and we’ve made those changes. Significant changes. Make sure you follow those step-by-step. We want to go in, and we want to add a premium WordPress theme. Now a premium WordPress theme. We’ll add additional features and functionality to your website.
[00:08:50] What you have now is very basic. WordPress theme, and it’s okay. It will work for now, but eventually, you’re going to want to upgrade to a premium WordPress theme, and I recommend you do it now before you get any blog post up. For example, this is probably a premium WordPress theme. It has additional features and functionality.
[00:09:07] It makes it look a little bit different. And what you can do is you can go over to the second link in the description, and you can type in, we’ll say marketing. But you can type in anything. So if you want to do content marketing or copywriting, you can type in any word, and it’s going to return a bunch of premium WordPress themes.
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[00:09:22] You can see, you can purchase a theme for as little as $12 or as expensive as $99. You want to go through and find some premium WordPress themes that you’re interested in. Click on this card button to add it to the—checkout and pay for it. Once you check out and pay for it, you’re going to download a zip file.
[00:09:40] You will unpack that zip file, and there’s going to be a second zip file. So you’re going to take that zip file, and you are going to install it into your back office or your WordPress. So we’re going to do we’re going to go to appearance, click on a theme. And we are going to click on at new. So when you click on add new, we will click on upload theme, and then you will drag and drop that second zip file right here.
[00:10:01] You can also click and find it manually, but once you do that, click on install now, and then click on activate. You will have a brand new WordPress theme that makes it look a little bit different, actually a little bit better. So now that we have that installed, we want to start writing, and to start writing, we’re going to click on.
[00:10:19] We are going to click on, add new, and we are going to start a new post. Now you want to title your posts, whatever keywords you find. Now you can use this as a keyword research tool. For example, what does ROI stand for? We’re going to copy this, and we are going to paste this into the title of our WordPress blog, and when we paste it, and we submit this once we’re done writing, this will show up right here.
[00:10:45] And the reason why we want to do that. We’re trying to optimize our blog posts to get discovered in the search engine called search engine optimization. But I’m sure you know that if we take a look at the Unbounce here, they should be following the same process if we click on this one.
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[00:11:02] Five ways. Audience research. You optimize your landing pages. Now, I don’t know if this is a I don’t know if audience research helps you optimize your landing pages is a keyword, but as you can see, they’ve done the same thing so that they can get discovered organically. So now that we have that, the next step is to figure out precisely what.
[00:11:21] And how long should my blog posts be? How long should your blog posts be? It depends on a few factors. One, your blog posts should only be as long as it needs to be. So if you can answer the question and a thousand words, don’t write a 4,000-word article. Number two, you should make your blog posts about the same length as your competitors.
[00:11:40] So check out the first 10, the top 10, and the search results were a keyword, and you want to see approximately how many. Words they’re using, for example, this one’s a 3,200 page or 3,200-word blog post. So you want to make yours about 3,500 to 4,000. Anything less, it will be challenging to rank.
[00:11:59] And so to help you write faster and to write better, what. I like to spend 10 minutes before I write a sentence, and I do who, what, when, where, why, and how, basically what I’ll do is I’ll go through, and I’ll spend 10 minutes brainstorming, answering these questions. So how is a, how is ROI calculated?
[00:12:25] One. What information is required for ROI when to use ROI versus return on ad spend? If you can go through and make a few different questions based on your keyword or keyword phrase, it will make your life much easier. We’ll do in the next step once we have a question, for example, how is ROI calculated?
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[00:12:46] I’m just going to take this, and I’m going to turn this into an HT. No, this is an H one right here. You should only have one Hone per blog post, but you can have an unlimited number of HTS. And what we’re going to do is we’re going to change this, of course. And then we’re simply going to go down here, and we’re going to answer the question in the form of paragraphs or multiple pairs.
[00:13:05] So we’re going to say. Let’s see ROI is calculated and then just obviously answers the question. You can also talk about the origin of ROI, maybe what they used before then, but you get the idea. So once you’re done, you want to write through that, go ahead and click publish. And when you click publish, your website is going to be. Your webpage is going to be live.
[00:13:24] So now that we have that covered, the next thing that we want to do is if we’re going to figure out how to make money, and there are a ton of ways to make money on your website. If we jump back over here, Some websites, a lot of websites will run ads right on their website. And you can work with an ad company like Google AdSense to get started.
[00:13:42] Google AdSense. This is an advertising company or agency, obviously a part of Google. Now, when you get started with Google ads, you will get paid pennies on the dollar since they’re not going to pay you a ton of money. But eventually, once you start getting lots of traffic, one thousand five thousand ten thousand page views per month, you can go to the next level like AdThrive media, vine dot.
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[00:14:03] And even a website like egoic will be able you’ll be able to work with them and start making more money. But that’s just one way. Another way that you can make money is with affiliate marketing. Now affiliate marketing is simply recommending or selling other people’s products and services. So when you, for example, suggest a marketing course buys the course using your affiliate link, you get paid a commission.
[00:14:24] Now, the third link in the description is to a free course where you’ll learn affiliate marketing. Step-by-step, so click that. To learn more about affiliate marketing. You can also, of course, sell your own physical and digital products. Maybe you have a system over on you to me that you want to sell. That is a different story for an extra day, but that is an opportunity as well.
[00:14:45] There are several ways to make money with. The next thing you want to do is you want to share this on social media. Now, you want to share your site on social media because Google’s not going to pick it up right away. It does take a little while before the search engines will find your site and rank it against other already established sites.
[00:15:03] So if you can share it on social media, maybe like a Reddit, subreddit, or a Facebook group, you can start your own Facebook group. Pinterest. Twitter. Tick-tock. If you can share your website and your blog posts on different social media platforms, it will help you rank faster. So I recommend that you find some and share them frequently.
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[00:15:20] Now, the next question I always get is how many blog posts I should write? And I recommend that you register. Fifty blog posts before you determine if your website was a success or failure. You want to write about 50 because it’s going to give you enough time. That’s going to help you improve your writing.
[00:15:36] And it’s going to give Google enough time to see if you’re serious. Sometimes these blogs and search engines get so much content every single day. They want to filter out the junk, and it takes a lot of time. So what I recommend is that you write one blog post a day or one blog post every other day until you get to 50.
[00:15:55] Now that we have all those questions answered. What I recommend that you do is I recommend that you check out the three links. The first link is to blue host and getting your web hosting with the free domain. The second one is for theme forest, or you are going to get a premium WordPress theme. And then the third one is to learn affiliate marketing.
[00:16:10] So be sure to like subscribe and ring the bell, this video or any other video on this channel helps you out. Thanks for watching. And we’ll see you.